Autêntico
Visit the website →A fire-lit launch website and Instagram content series for a new Brazilian rodízio steakhouse in Baltimore's Harbor East — built to explain the experience and fill the guest list before opening day.
The challenge
A brand-new steakhouse, a concept most of Baltimore has never tried, and no audience yet. Rodízio has to be explained before it can be sold — what the green and red card means, why there's no menu to order from, what the fifteen cuts are — and the restaurant needed a guest list waiting before the first table was set.
What we did
We built a cinematic single-page launch site that walks guests through the experience — rodízio explained, the fifteen cuts, the market table, menus, hours and reservations — with a reserve CTA on every screen. Alongside it we launched the Instagram presence with a "Meet the Cut" series and a rodízio explainer carousel that carry the same voice, type and fire-lit imagery from the site into the feed.
The build · screen by screen
The feed · the same fire, on Instagram
Launch content for @autenticobraziliansteakhouse: a "Meet the Cut" series that teaches the menu one cut at a time, and an explainer carousel that turns the site's rodízio section into a saveable guide — every post driving to the VIP guest list.
The outcome
An unfamiliar concept turned into a three-step story guests understand in a single scroll.
Hero, visit and closing blocks all route to a table — with to-go ordering for everyone else.
Type, imagery and copy carried from the website into a launch content series on Instagram.